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Hey, Whipple, squeeze this :

Sullivan, Luke.

Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan. - 3rd ed. - Hoboken, N.J. : Wiley, c2008. - xiv, 329 p. : ill. ; 23 cm. - Adweek series .

Includes bibliographical references (p. [311]-321) and index.

ISBN: 9780470190739 (pbk.)

LCCN: 2008273257

Subjects--Topical Terms:
Advertising copy.

LC Class. No.: HF5825 / .S88 2008

Dewey Class. No.: 659.13/2

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Hey, Whipple, squeeze this :