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Essential guide to marketing planning/

Wood Burk Marian

Essential guide to marketing planning/ Marian Burk Wood - 3rd ed. - New York: Pearson education, 2007. - xxiii,299p.;

includes index

ISBN: 9780273773634

Subjects--Topical Terms:
marketing planning

LC Class. No.: HF5415.13 .W656 2007

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Essential guide to marketing planning/