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Business marketing management: B2B/

Hutt, Michael D.

Business marketing management: B2B/ Michael D. Hutt, Thomas W. Speh. - 11th ed. - Mason, OH : South-Western Cengage Learning, c2013. - xxx,428p.;

Includes index.

ISBN: 9781133189565

Subjects--Topical Terms:
Industrial marketing--Management--Case studies.

LC Class. No.: HF5415.13 .H87 2013

Dewey Class. No.: 658.8

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Business marketing management: B2B/