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Sales promotion essentials /

Schultz, Don E.

Sales promotion essentials / Don E. Schultz and William A. Robinson. - Chicago, IL : Crain Books, c1982. - v, 234 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0844233544 (pbk.) : $11.95

LCCN: 82070974

Subjects--Topical Terms:
Sales promotion.

LC Class. No.: HF5438.5 / .S38 1998

Dewey Class. No.: 658.8/2

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Sales promotion essentials /