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International marketing : analysis and strategy /

Onkvisit, Sak.

International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. - 2nd ed. - New York : Macmillan Pub. Co., c1993. - xxi, 905 p. : ill., maps ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0023893435

LCCN: 92083811

Subjects--Topical Terms:
Export marketing.
Export marketing--Management.

LC Class. No.: HF1416 / .O55 1993

Dewey Class. No.: 658.8/48

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International marketing : analysis and strategy /