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Strategic database marketing /

Hughes, Arthur Middleton

Strategic database marketing / Arthur Middleton Hughes - 3rd ed. - New York : McGraw -Hill, 2006 - 437 p.: ill.;

Includes index.

ISBN: 007145750X

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.12 .H843 2006

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Strategic database marketing /