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Introduction to Advertising & Promotion:

Belch, George E.

Introduction to Advertising & Promotion: An Intergrated marketing Communications Perspective / Belch George E. - Chicago : Irwin , 1993.

Includes index

ISBN: 256136963

Subjects--Topical Terms:
advertisement

LC Class. No.: HF 5823 .B387 1995

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Introduction to Advertising & Promotion: