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Digital engagement : internet marketing that captures customers and builds intense brand loyalty /

Harden, Leland.

Digital engagement : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman. - New York : American Management Association, c2009. - xii, 244 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780814410721

Subjects--Topical Terms:
Internet marketing.
Brand loyalty.

LC Class. No.: HF5415.12 / .H3663 2009

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Digital engagement : internet marketing that captures customers and builds intense brand loyalty /