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Strategic marketing for the digital age /

Bishop, Bill, 1957-

Strategic marketing for the digital age / Bill Bishop. - Lincolnwood, Chicago, Illinois, USA : American Marketing Association : NTC Business Books, 1998. - xvi, 252 p. : ill. ; 24 cm.

Originally published: Toronto : HarperCollins Canada, 1996.

Includes bibliographical references (p. 251-252).

ISBN: 0844234419

LCCN: 97049938

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.12.B57 1996

Dewey Class. No.: 658.8/00285

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Strategic marketing for the digital age /