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Intergrated marketing communications :

Tuckwell, Keith J.

Intergrated marketing communications : strategic planning perspectives / Keith J Tuckwell - Toronto : Pearson Education, 2007 - 440 p.: ill.;

Includes index.

ISBN: 9780132199124

Subjects--Topical Terms:
Communication in marketing

LC Class. No.: HF5415.123 .T82 2007

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Intergrated marketing communications :