Contemporary advertising /
Contemporary advertising /
William F. Arens...[at al.].
- 11th ed.
- New York : McGraw-Hill Irwin, 2008.
- xi, 712 p. :
Includes index
9780073529912
Advertising
HF5821 .B62 2006
Includes index
9780073529912
Advertising
HF5821 .B62 2006