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Advanced marketing strategy :

Urban, Glen L.

Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xx, 563 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0138519404

LCCN: 90035900

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

LC Class. No.: HF5415.13 / .U73 1991

Dewey Class. No.: 658.8/02

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Advanced marketing strategy :