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Relationship marketing :

Gordon, Ian H.

Relationship marketing : new strategies techniques, and technologies to win the customers you want and keep them forever / Ian Gordon - Toronto : John Wiley & Sons Canada, 1998 - 314 p.: ill.;

Includes index.

ISBN: 0471641731

Subjects--Topical Terms:
Relationship marketing

LC Class. No.: HF5415.55 .G67 1998

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Relationship marketing :