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Strategic Marketing Planning and Control /

Drummond, Graema

Strategic Marketing Planning and Control / Graeme Drummond. - London : Elsevier, 2008. - 331 p. :

includes index

ISBN: 9.7807506827e+012

Subjects--Topical Terms:
Marketing planning and control

LC Class. No.: HF5415.135 / .D78 2008

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Strategic Marketing Planning and Control /