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New products management /

Crawford, C. Merle 1924-

New products management / Merle Crawford, Anthony Di Benedetto. - 7th ed. - Boston : McGraw-Hill, c2003. - xx, 567 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in finance, insurance and real estate .

Includes bibliographical references and index.

ISBN: 0072471638

LCCN: 2002025532

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153 / .C72 2003

Dewey Class. No.: 658.5/75

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New products management /