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Foundations of marketing/

Beckman M. Dale.

Foundations of marketing/ M. Dale Beckman & John M. Rigby. - 8th Canadian ed. - Ontario: Thomson Nelson, 2003. - xxix,626p.;

Includes index.

ISBN: 0176224653

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.B56 2003

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Foundations of marketing/