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Advertising media planning /

Sissors, Jack Zanville,

Advertising media planning / Jack Z. Sissors - 6th ed. - Chicago : McGraw-Hill, 2002. - xviii, 445 p. : ill. ;

Includes index.

ISBN: 0844215635

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5826.5 .S57 2002

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Advertising media planning /