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Foundation of marketing/

Foundation of marketing/ M. Dale Beckman...[et al.]. - 3rd ed. - Toronto: Holt, Rinehart, 1985. - xix,840 p.;

Includes bibliographical references and index.

ISBN: 0039218015

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5414 .B56 1985

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Foundation of marketing/