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Creative strategy in advertising /

Jewler, Jerome A.

Creative strategy in advertising / Jerome A. Jewler - 5th ed. - New York : Wadsworth Publishing Company, 1994. - xiv, 389 p. : ill.

Includes index

ISBN: 0534252605

Subjects--Topical Terms:
Adversiting copy

LC Class. No.: HF5825 / .J46 1994

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Creative strategy in advertising /