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Introduction to intergrated marketing communications /

Introduction to intergrated marketing communications / John Burnett...[at al.]. - 1st canadian ed. - Toronto: Prentice Hall, 2001. - xxv, 580 p.: ill.;

Includes index.

ISBN: 013015668

Subjects--Topical Terms:
Communications

LC Class. No.: HF5415.123 .B87 2001

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Introduction to intergrated marketing communications /