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The advertised mind :

Du Plessis, Erik.

The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis. - London ; Sterling, Va. : Kogan Page, 2005. - xxiv, 232 p. : ill. ; 25 cm.

Includes bibliographical references (p. [221]-226) and index.

ISBN: 0749443669 (alk. paper)

LCCN: 2005001178

Subjects--Topical Terms:
Advertising--Psychological aspects.
Advertising--Research.
Human information processing--Research.

LC Class. No.: HF5822 / .D8 2005

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The advertised mind :