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International marketing/

Cateora, R. Philip

International marketing/ Philip R Cateora - Canadian ed. - Toronto: McGraw hill , 2005. - xix p 644 . : ill . ;

Includes index.

ISBN: 9780070948778

Subjects--Topical Terms:
International business enterprises

LC Class. No.: HF 1416 . / .C38 2005

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International marketing/