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Successful direct marketing methods /

Stone, Bob 1918-2007.

Successful direct marketing methods / Bob Stone - 7th ed. - Chicago, Ill : McGraw-Hill, c2001. - xxviii, 579 p. : ill. ; 25 cm.

Includes index.

ISBN: 0658001450

LCCN: 00067572

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / .S757 2001

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Successful direct marketing methods /