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Scoring points : how Tesco is winning customer loyalty /

Humby, Clive.

Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips. - Sterling, VA : Kogan Page, c2004. - x, 276 p. : 24 cm.

Includes bibliographical references and index.

ISBN: 074943578X

Subjects--Topical Terms:
Customer loyalty programs--Case studies.

LC Class. No.: HF5415.525 / .H85 2004

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Scoring points : how Tesco is winning customer loyalty /