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Basic Marketing :

Basic Marketing : a global managerial approach / Shapiro, Stanley J ...[et al.]. - 10th Canadian ed. - Toronto : McGraw- Hill, 2001. - 807 p. : ill. ;

Includes index.

ISBN: 0070887292

Subjects--Topical Terms:
Marketing- Management

LC Class. No.: HF5414.13 .M31 2001

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Basic Marketing :