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Foundations of marketing :

Beckman , M Dale

Foundations of marketing : Dale M. Beckman/ - New York : Palgrave Macmillan, 2005. - xix 840 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 1403903271 (pbk.)

LCCN: 2005052093

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B561985

Dewey Class. No.: 658.8

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Foundations of marketing :