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Marketing ethics /

Brenkert, George G.

Marketing ethics / George G. Brenkert. - Malden, MA : Blackwell Pub., 2008. - xii, 256 p. : ill. ; 24 cm.

Includes bibliographical references (p. [241]-249) and index.

ISBN: 9780631214229 (hardcover : alk. paper) 9780631214236 (pbk. : alk. paper)

LCCN: 2007033955

Subjects--Topical Terms:
Marketing--Moral and ethical aspects.
Marketing--Social aspects.
Business intelligence--Moral and ethical aspects.
Business ethics.

LC Class. No.: HF5415 / .B637 2008

Dewey Class. No.: 174/.9381

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Marketing ethics /