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Bottom-up marketing /

Ries, Al.

Bottom-up marketing / by Al Ries and Jack Trout. - New York : McGraw-Hill, c1989. - xiv, 226 p. ; 21 cm.

Includes index.

ISBN: 0452264189

Subjects--Topical Terms:
Marketing.
Advertising.

LC Class. No.: HF5415 / .R5437 1989

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Bottom-up marketing /