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Satisfaction :

Denove, Chris.

Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV. - New York : Portfolio, 2006. - xxi, 266 p. : ill. ; 24 cm.

Includes index.

9781591841098


Consumer satisfaction.
Marketing research.
Customer relations.

HF5415.335 / .D46 2006
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