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Basic Marketing : a global managerial approach /

Basic Marketing : a global managerial approach / Wong B Kenneth ...[et al.]. - 11th ed. - Toronto : McGraw- Hill, 2005. - 695 p. : ill. ;

Includes index.

ISBN: 0070916667

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 .B38 2004

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Basic Marketing : a global managerial approach /