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Basic Marketing :

Basic Marketing : a global managerial approach/ Stanley J. Shapiro...[et al.]. - 9th Canadian ed. - Toronto : McGraw Hill, 1999. - 748 p. : ill. ;

Includes index.

ISBN: 0075605368

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 .M31 1999

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Basic Marketing :