The loyalty effect :
Reichheld, Frederick F.
The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. - Boston, Mass. : Harvard Business School Press, c1996. - xii, 323 p. : ill. ; 24 cm.
Includes bibliographical references (p. 311-314) and index.
0875844480
Customer relations.
Consumer satisfaction.
Job satisfaction.
Labor productivity.
Loyalty.
HF5415.5 / .R438 1996
The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. - Boston, Mass. : Harvard Business School Press, c1996. - xii, 323 p. : ill. ; 24 cm.
Includes bibliographical references (p. 311-314) and index.
0875844480
Customer relations.
Consumer satisfaction.
Job satisfaction.
Labor productivity.
Loyalty.
HF5415.5 / .R438 1996