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Marketing /

Grewal, Dhruv.

Marketing / Dhruv Grewal, Michael Levy. - 2nd canadian ed. - Boston : McGraw Hill, c2012 - 566 p. : ill. (chiefly col.), col. maps ; 29 cm.

Includes bibliographical references (p. 625-656) and indexes.

ISBN: 9780070385481

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .G675 2010

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Marketing /