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Integrated marketing communications : Keith J. Tuckwell

Tuckwell, Keith J.

Integrated marketing communications : Keith J. Tuckwell strategic planning perspectives/ - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, 1995. - 440 p. : 24 cm.

. Includes index.

ISBN: 0750619384

LCCN: 95153478

Subjects--Topical Terms:
Communication in marketing.
Advertising media planning.

LC Class. No.: HF5415.123 / .T82 2011

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Integrated marketing communications : Keith J. Tuckwell