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Marketing for public and non profit managers/

Lovelock, Chrostopher H.

Marketing for public and non profit managers/ Christopher Lovelock H. - New York : John Wiley& Sons, 1984. - 607 p. :

Includes index

Subjects--Topical Terms:
Marketing for corporate and non profit organizations

LC Class. No.: HF5415 .L65 1984

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Marketing for public and non profit managers/