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Marketing management: analysis, planning,implementation & control/

Kotler,Philip

Marketing management: analysis, planning,implementation & control/ Philip Kotler. - 7th ed. - New Jersey : Prentice Hall , 1991. - 361 p. :

ISBN: 0135525144

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.13 .K64 1991

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Marketing management: analysis, planning,implementation & control/