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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 7th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xviii, 654 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0132186942

LCCN: 2005056382

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .S64 2006

Dewey Class. No.: 658.8/342

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Consumer behavior : buying, having, and being /