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Marketing research /

Parasuraman, A.

Marketing research / A. Parasuraman. - 2nd ed. - Reading, Mass. : Addison-Wesley Pub. Co., c1991. - xiv, 898 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0201502828

LCCN: 90035939

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .P37 1991

Dewey Class. No.: 658.8/3

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Marketing research /