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_Contemporary advertising and intergrated marketing communication [13th ed]

_Contemporary advertising and intergrated marketing communication [13th ed] - New York Mc Graw-Hill 2011 - xxx,774p.

ISBN: 9.7800712206e+012

Subjects--Topical Terms:
_Advertising

LC Class. No.: HF 5821.B62 2011

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_Contemporary advertising and intergrated marketing communication [13th ed]