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_A Framework for Marketing Management(2nd ed) Philiph Kotler

_A Framework for Marketing Management(2nd ed) Philiph Kotler Kotler, Philiph...[et al.]. - New Jersey : Prentice Hall , 2003 - 337 p. : ill. ;

Includes index.

ISBN: 9780131213456

Subjects--Topical Terms:
Marketing Management

LC Class. No.: HF 5415.13 .K637 2007

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_A Framework for Marketing Management(2nd ed) Philiph Kotler