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Advertising and promotion An imc Approach /

Shimp A. Terence

Advertising and promotion An imc Approach / Shimp A. Terence. - India : South-Western, 2008.

Includes index

ISBN: 9.7881315039e+012

Subjects--Topical Terms:
_Avertising

LC Class. No.: HF5415.123.S54 2008

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Advertising and promotion An imc Approach /