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Strategic management / Frank T. Rothaermel.

By: Material type: TextPublisher: New York, NY : McGraw-Hill Education, 2021Edition: Fifth editionDescription: xxvii,544pContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781264103713
  • 9781264103782
Subject(s): Additional physical formats: Print version:: Strategic managementDDC classification:
  • 658.4/012 23
LOC classification:
  • HD30.28 .R684 2021
Summary: "Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- Provided by publisher.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
L Maasai Mara University Library -Main Campus HD30.28 .R684 2021 (Browse shelf(Opens below)) Available 22039022

Includes bibliographical references and index.

"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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