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Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : Harvard Business Press, c2008.Description: xiii, 286 p. : ill. ; 25 cmISBN:
  • 9781422125007
  • 1422125009
Subject(s): DDC classification:
  • 303.48/33 22
LOC classification:
  • HC79.I55 L48 2008
Online resources:
Contents:
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
L Maasai Mara University Library -Main Campus HC79.155 .L48 2008 (Browse shelf(Opens below)) Available 17028626

Includes bibliographical references (p. 247-263) and indexes.

Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.

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