Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 2nd edDescription: xxix, 705 p. : ill. (some col.) ; 27 cmISBN: - 0072410639
- 658.8 21
- HF5415 .D92 2001
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Maasai Mara University Library -Main Campus | HF5415 .D92 2001 (Browse shelf(Opens below)) | Available | 17025978 |
Includes bibliographical references and index.
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