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CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka.

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TextPublication details: New York, NY : Routledge, 2013.Description: ix, 393 p. : ill. ; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	L	Maasai Mara University Library -Main Campus				HF5415.55.B35 2013 (Browse shelf(Opens below))					Available			17025546

Includes bibliographical references (p. [369]-383) and index.

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