Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.
Material type:
TextPublisher: Boston : Pearson, [2015]Edition: 2nd Canadian edDescription: xxvii, 619 pages : color illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 0131857207
- 658.8 23
- HF5415 .M295 2006
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Maasai Mara University Library -Main Campus | HF5415 .M295 2006 (Browse shelf(Opens below)) | Available | 17025769 |
Includes bibliographical references (pages 597-622) and indexes.
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