Marketing research / Alvin C. Burns, Ronald F. Bush.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006.Edition: 5th edDescription: 665 p. ; 26 cmISBN: - 0131477323
- 658.8/3 22
- HF5415.2 .B779 2006
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Maasai Mara University Library -Main Campus | HF5415.2 .B779 2006 (Browse shelf(Opens below)) | Available | 17024539 |
"SPSS integration"-- Pref.
Includes bibliographical references and index.
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