Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1997.Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN: - 0070189544 (paper)
- HF5415 .S745 1997
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Maasai Mara University Library -Main Campus | HF5415 .S745 1997 (Browse shelf(Opens below)) | Available | 17023301 |
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Includes bibliographical references and indexes.
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