Marketing across cultures / Jean-Claude Usunier.
Material type:
TextPublication details: Essex, England ; New York : Financial Times/Prentice Hall, c2000.Edition: 3rd edDescription: xv, 627 p. : ill. ; 24 cmISBN: - 0130106682 (alk. paper)
- HF1416 .U85 2000
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Maasai Mara University Library -Main Campus | HF1416 .U85 2005 (Browse shelf(Opens below)) | Available | 17023052 |
Includes bibliographical references and indexes.
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